London Overground Lines to Be Given Own Names

TfL to include local groups and historians in decision making process

Imperial Wharf station on London Overground
Imperial Wharf station on London Overground

August 26, 2023

Each branch of the London Overground network is set get its own name in the same way as London Underground.

This will include the section that runs from Richmond to Stratford through local stations such as Gunnersbury, South Acton and Acton Central. This will be combined with the branch from Clapham Junction which also runs to Stratford and serves Imperial Wharf, West Brompton, Kensington Olympia and Shepherd’s Bush.

The scheme was promised by the mayor in his 2021 re-election manifesto, with the goal of making the network easier for passengers to navigate.

Seb Dance, deputy mayor for transport, said posters have now been put up in stations informing people of the plans and encouraging them to get involved.

The project is estimated to cost £6.3m over two years, but Mr Dance said the scheme was “very important”.

He said, “It is a confusing issue, particularly on the very rare occasions when there is disruption on the network, it is extremely important that passengers get a much more focused set of information on where the issue is – so it will definitely help on that.

“But just in terms of navigating, and when you look at the map, the single double-orange line can be a little bit confusing, so we would just want to make it more accessible for people who find the network just that little bit more challenging.”

The new posters, put up in Overground stations by Transport for London (TfL), tell passengers, “Over the next few months, we’ll be speaking to London Overground customers and different communities to understand more about the history of the network and the people it serves.

“As part of this, researchers from our partner agency, DNCO, a creative studio specialising in place and culture, will be travelling on the network speaking to customers about their experiences on London Overground.”

The posters warn that photography may be taken as part of the research and that passengers can tell the DNCO team if they don’t wish to appear in the photos.

Responding to a written question about the project from Elly Baker – a Labour member of the London Assembly – the mayor’s team said the majority of the scheme’s budget “will be used to update customer information”, including “updates to all digital information, station signage, maps and wayfinding”.

It added that following the initial phase of speaking with passengers, carried out by DNCO, TfL “will seek further views from the public later in the year on the shortlist of names for each route”.

Of the scheme’s total cost, £4.4m has been included in TfL’s budget for the 2023/24 financial year, with the remainder (£1.9m) forecast to be spent in 2024/25.

TfL has said it will work with the mayor’s Commission for Diversity in the Public Realm “to establish broad themes we’ll use to guide the community engagement”, with that process set to include local groups and transport historians.

Services will not themselves be impacted by the name changes, TfL said, and London Overground will remain as the network’s umbrella brand, keeping its orange roundel.

The six distinct lines set to be given names are:

– Highbury & Islington to West Croydon/Clapham Junction/Crystal Palace

– Richmond/Clapham Junction to Stratford

– Gospel Oak to Barking Riverside

– Watford Junction to Euston

– Liverpool Street to Enfield Town/Cheshunt/Chingford

– Romford to Upminster

Noah Vickers - Local Democracy Reporter

Like Reading Articles Like This? Help Us Produce More

This site remains committed to providing local community news and public interest journalism.

Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets.

We've always done that and won't be changing, in fact we'd like to do more.

However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do.

We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.

A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact and we can set up an alternative. All payments are made through a secure web site.

One-off donations are also appreciated. Choose The Amount You Wish To Contribute.

If you do support us in this way we'd be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.

For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you'd like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.