Luxe format will be the chain's first new venue this year
The former Vue Acton cinema Park Royal. Picture: Google Streetview
The ODEON cinema chain has now officially confirmed that it is to take over the former Vue site on Western Avenue (A40) in Park Royal.
The announcement was widely anticipated, as the company had already added some signage at the site, but the last few details of the new lease have only recently been completed.
It is now expected that the new multiplex cinema will open this summer and it will be in the Luxe-format with 800 recliner seats across nine screens. Cutting edge audio and visuals are also promised as well as three times the average cinema legroom although that is likely to mean higher ticket prices than in a regular ODEON. It is the chain’s first new venue to open this year.
ODEON says that cinema attendance has already risen to 71% of pre-pandemic levels and this recovery has prompted it to proceed with the project.
There will be an option to watch films on one of ODEON’s immersive iSense screens which it says offers the brightest picture and clearest sound through 4K projection and Dolby® Atmos™ sound.
The Park Royal venue will carry ODEON Luxe’s premium food and drink offering; from a selection of wines, beers and cocktails available at Oscar’s Bar, named after ODEON founder Oscar Deutsch and paying homage to the Golden Age of Hollywood, through to the digitally-enabled ‘Order & Collect’ experience.
Acton also marks ODEON’s return to the home neighbourhood of one of its founder Oscar Deutch’s original cinemas for the first time in over 45 years. The new Acton cinema aims to honour the legacy of the original location, which first opened in 1937, reflecting both ODEON’s respect for its history and the transformation of the business since that time.
The hope is the cinema will be ready for many of the summer’s blockbuster releases including the long-awaited Top Gun: Maverick, Jurassic World Dominion, and, at the end of the year, AVATAR 2.
Carol Welch, Managing Director ODEON UK & Ireland, said, “We are delighted to announce the opening of ODEON Luxe Acton this summer – our newest site that provides the ultimate cinema experience, in terms of comfort, audio, visual and premium food and drinks.
"We have been thrilled with our guests’ response since reopening, and the hard work of our colleagues to make it all possible. We were hugely encouraged by the successful reopening of Luxe West End last year, highlighting a strong desire to come back to the cinema and enjoy films in the way they were intended to be seen – on the big screen. We are excited to be opening the doors at Acton soon where we will continue to entertain our guests with a number of fantastic films coming out later in the year.”
Like Reading Articles Like This? Help Us Produce More
This site remains committed to providing local community news and public interest journalism.
Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets.
We’ve always done that and won’t be changing, in fact we’d like to do more.
However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do.
We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.
A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact firstname.lastname@example.org and we can set up an alternative. All payments are made through a secure web site.
One-off donations are also appreciated. Choose The Amount You Wish To Contribute.
If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.
For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least two articles a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.
May 16, 2022