Dina Foods Secures Nationwide Ocado Deal
Park Royal mediterranean food producer expands UK reach
The company's best known products will be available to order online across the country
April 13, 2026
Mediterranean food manufacturer Dina Foods has agreed a new nationwide partnership with Ocado Retail, bringing a wider selection of its flatbreads and confectionery to customers across England and Wales.
From 13 April, Ocado.com will stock several of the Park Royal-based company’s best-known products, including its Paninette® flatbreads, sourdough pittas and handmade Baklawa. The move extends Dina Foods’ presence across major UK supermarkets, foodservice suppliers and wholesalers.
Wilda Haddad, Project Director at Dina Foods, said the partnership reflects growing demand for the company’s bakery and confectionery ranges. “Our authentic Mediterranean foods continue to resonate with customers,” she said. “Working with Ocado Retail allows us to reach new households across the country.”
The Ocado listing includes three variants of the company’s stone-baked Paninette® flatbreads — White, Wholemeal and Large White — made using a bespoke milled flour mix. Ocado will also carry Dina Foods’ Tasty Goodness Sourdough Toasty Pittas, produced with a 50/50 wholemeal-white blend and a natural fermentation process, aligning with increasing consumer interest in gut-health-focused products.
In addition, Ocado.com will offer Dina Foods’ Handmade Classic Baklawa in 200g selection packs, made to traditional family recipes using filo pastry, crushed nuts and sugar syrup.
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