Dina Foods Invests £1million in its Park Royal Operations
Bakery upgrades aim to meet growing demand for Mediterranean breads
Fadi Haddad with the new production line at the Dina Foods factory
November 18, 2025
Park Royal based food manufacturer Dina Foods has made a £1million investment in its local production facilities.
The three-year programme of manufacturing upgrades is to meet rising demand for its authentic Mediterranean breads and savouries.
The latest milestone in the company’s modernisation drive is the complete overhaul of its pitta bread production line, which became fully operational in August. The new line—one of five at the company’s Park Royal bakery—has been designed to increase output, reduce waste, and improve product consistency while lowering energy use and labour costs.
“We want to help our customers stand out by delivering high-quality, innovative, and healthy products at competitive prices,” said Managing Director Suheil Haddad. “We are always looking at new ideas and potential enhancements in efficiency across our whole business.”
The pitta line upgrade follows a similar revamp of the company’s Khobez flatbread line in 2024. Known by its trademarked name Paninette®, the Khobez line now includes a fully automated stacker and has nearly doubled its capacity—from 5,000 to 9,000 pieces per hour. The improvements have also reduced downtime and waste, while enhancing the quality and consistency of the bread.
Dina Foods says these investments are part of a broader strategy to improve sustainability and operational resilience. The company has also installed an onsite nitrogen generator and new pipework to supply its packing machines, replacing the previous system of CO₂ cylinder banks. This change has halved gas flushing costs and extended product shelf life.
To further streamline operations, Dina Foods has fitted its flour silos with depth meter sensors that automatically monitor flour levels and consumption rates. The system provides real-time data to both the company and its flour supplier, enabling just-in-time deliveries and reducing transport emissions. It also helps prevent supply interruptions—critical in a high-volume bakery environment.
Founded in 1992 by the Haddad brothers, Dina Foods has grown into one of the UK’s leading producers of handmade Mediterranean foods. Its product range includes artisan flatbreads, savoury pastries, and traditional confectionery, all made at its Park Royal site. The company supplies major retailers, foodservice clients, and export markets, with a reputation for combining traditional recipes with modern production standards.
Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site. |