To keep priority spaces for those who need them
Anyone caught using one of the priority parking spaces at Asda in Park Royal without a blue badge or young children could find themselves having to pay a £40 fine.
Supermarket Asda has begun penalising shoppers found abusing priority parking spaces at their Acton store.
Special parking wardens began enforcing the scheme in Park Royal on Monday ahead of its England-wide roll out.
The scheme follows a trial at Merseyside stores which showed a 60% increase in the number of free priority parking spaces.
Anyone caught parking in a space they are not entitled to will be asked to move and those who refuse or seriously abuse the system will be fined.
However, Asda said a fine they would only fine customers as a last resort.
Spokesman Paul Hedley said: "This is not about attendants hiding in bushes. It's about being fair and using a common sense approach."
Mr Hedley said that during the trial in Liverpool they were issuing on average one ticket per store per week.
Asda will donate profits from the fines to baby charity Tommy's and the Motability car scheme for the disabled.
January 15, 2008